in a world where everything can be faked
authenticity becomes the ultimate currency
i’m lau yamazaki, and i’ve spent 30 years at the intersection of digital design, architecture, psychoanalysis, and philosophy, discovering something others miss: identity can be systematically built. i am a digital authenticity architect
the digital identity crisis
we are living through a silent epidemic: brilliant leaders who appear generic online and valuable companies that are digitally invisible.
leaders
companies
leaders
your social media presence doesn’t reflect your real leadership
you struggle to explain what makes you different
opportunities pass by unnoticed because you’re ‘just another one’
companies
clients choose you for the wrong reasons
your team cannot explain what makes the company special
growth happens, but identity gets lost in the process
the problem is not talent or competence
It is the lack of an architected authenticity
Just as each mountain requires a specific climb, each type of authentic identity requires its own methodology. I developed two complementary approaches, based on the philosophy that objectives are achieved through precise mapping, careful preparation, and systematic climbing.
identity architecture method
What it is:
A methodology for executives, CEOs and leaders who need to align their digital presence with their authentic leadership. We start with your “I AM” statements – who you really are as a leader – and architect systems to manifest this identity consistently.
Who it’s for:
- CEOs who are the face of the company
- Executives in career transition
- Founders who need to build personal authority
- Leaders whose digital presence doesn’t reflect their real impact
Process:
- Identity architecture: We discover who you authentically are as a leader
- Authenticity alignment: We audit where your current presence doesn’t reflect this truth
- Manifestation systems: We create systems to express your authentic identity
Result:
Leadership presence that naturally attracts the right opportunities
corporate authenticity framework
What it is:
A methodology for companies that know they have something special but struggle to digitally express their true “soul.” We discover the authentic essence of the organization and create systems to manifest it across all touchpoints.
Who it’s for:
- Companies that feel generic despite being unique
- Organizations where employees struggle to explain “what makes us special”
- Companies that have grown but lost identity in the process
- Organizations that want differentiation impossible to copy
Process:
- Soul discovery: Archaeological excavation of organizational essence
- Organizational alignment: Coherence audit between soul and practices
- Unified expression: Authentic digital manifestation systems
- Living legacy: Frameworks to maintain authenticity during growth
Result:
Authentic organizational identity that attracts the ideal client profile and aligned talent
it’s not “only design”
it’s the architecture of the digital soul
- ux strategy
- information architecture
- user flow optimization
- business design
- digital product structure
- customer experience design
- user engagement strategy
- digital customer journey
- conversion rate optimization
- interaction design services
- brand positioning strategy
- brand identity development
- corporate messaging framework
- competitive brand analysis
- brand perception research
+700
projects done
+200
clients
30
years experience with digital media
+20
countries
15
international awards
+1.8k
mentees and alumni
"why should i trust you?"
you don’t need to. but these and many others did:
there are dozens of testimonials.
i believe 6 are enough
Egan Schulz
Executive Design Leader – Apple, Rivian, PayPal, Siemens, Snowflake
When we needed additional support on our Design Team at Rivian Lau came in as an agency resource. Very quickly Lau got up to speed on rather complex tasks and was able to contribute wonderful design work almost immediately.
Through a multi-tiered design methodology, Lau very quickly became a model of what I like to see in my team members.
He’s who you want working in collaborative environments. In his work Lau achieved substantial cost savings and impressive ROI, standing out in our organization amidst challenging times. All of these great attributes would be for naught if he weren’t also reliable … and you can always count on Lau to under promise and over deliver.
Kamren Zorgdrager
VP of Application Development@ Judge Consulting Group
Lau was an invaluable asset to our team during the development of our internal platform. His comprehensive approach involved conducting thorough research interviews with both internal and external stakeholders, ensuring our product design was aligned with our strategic goals.
With a keen focus on product intent, his contributions were instrumental in enhancing our operational efficiency and culminated in the creation of an aesthetically pleasing and functional product.
His professionalism and ability to engage with key clients confidently make him a standout candidate for any future engagements.
Paul Heisig
Product and Technology Leader
Working with Lau was a fantastic experience.
I found him a professional with great experience and profound knowledge of design and technical implementations.
He is a creative UX designer and has great relations with company clients and software engineering teams.
He is reliable, forward-thinking, and an inspiring team player.
Jéssica Willveit
Black belt Lean Six Sigma/ Project Manager
Lau is an exceptional professional, having demonstrated not only a mastery of soft skills, but also an above-average technical mastery.
During the time we worked together, he was always willing to contribute to the team members, delivering excellent work.
I have no hesitation in recommending Laert as one of the best UX professionals I have ever had the opportunity to work with!
Rana Nasser
Executive Design Leader – Apple, Rivian, PayPal, Siemens, Snowflake
I recently had the privilege of being mentored by Lau, and I cannot overstate the profound impact his guidance had on my journey into the world of UX Design.
From the outset, it was evident that this was not going to be a conventional mentorship; rather, it was a transformative experience that reshaped not only my approach to UX design but also my perception os myself as a professional.
Denis Okabayashi
Lead Product Designer | UX Strategist | Data-Driven Innovator
I had the privilege of working with Lau during this period of significant industry turbulence.
As our peer, Lau played a pivotal role, achieving substantial cost savings and impressive ROI, standing out our division amidst these challenging times.
I highly endorse him as one of the most talented and experienced UX Designers I’ve ever met.
It has been an honor and a rewarding experience of true collaboration and learning alongside him.
for the last years i’ve been working as founder, consultant, contractor for companies in Brazil and abroad:
• founder / head of design @ nomad labs – BR
• design executive @ chiefs.group – BR
• lead product designer @ devready – US
• user experience lead @ viasat – US
• product design lead na ntt data – JP
• senior product designer @ xometry – US
• senior ux/ui designer @ rivian – US
• creative director @ ideia 3 digital – BR
• 30 year of experience with digitla media
• 20 year of experience as a mentor/professor/consultant
• 700+ projects created for clients in Brazil and abroad
• local and international awards
• keynote speaking and workshops in Brazil and abroad
• mentees spread over 20 countries
• country manager for Brasil @ interaction design foundation (IxDF)
• local leader @ interaction design association (IxDA) for salvador/bahia
contact me
lau yamazaki © 2025