UX / Product Designer | UX Career Mentor
Kon’nichiwa!
I’m Lau.
I help companies reach their goals
through solid UX and Product Design Strategies.
Portfolio Overview
Years of
Experience
Working on
Digital Media
Product Design Director, UX Consultant, and Digital Creative Director specialized in Product Design, Digital Marketing and Interactive Design.
Product Design Director
Improving Products and User Experiences by leading teams of excellence and applying creative solutions for huge clients around the world.
UX/Product Design Consultant
Unique methodology that transforms teams, processes, and outcomes to align the Product with your company's objectives
Individual UX Mentorship
Mentorship Program design to enhance skills in Product / User Experience Design, helping people improve and migrate to Product Design industry.
Digital Marketing Creative
Large experience working with Digital Marketing and Interactive Communication for dozens of clients.
Head of Product Design
@ Nomad Labs
• Digital Branding Strategy Leadership: Spearheaded a multidisciplinary team to craft and implement comprehensive digital branding strategies, resulting in a significant boost in online engagement and a marked increase in customer satisfaction.
• Innovation through Design Thinking: Pioneered the adoption of design thinking methodologies, fostering a culture of innovation that led to a 20% annual increase in client acquisition.
• User Experience Consultancy Growth: Initiated and expanded a user experience consultancy service, driving a 200% increase in revenue by providing specialized UX guidance to a diverse client base.
Lead Experience Designer
@Thoughtworks
• Technology Project Leadership: Played an active role in the delivery and design of technology projects, transforming client operations and developing innovative digital products and services.
• Cross-Functional Collaboration: Collaborated with small, cross-functional teams to create a wide range of experience design deliverables, including journey maps, service blueprints, roadmaps, prototypes, and design systems.
• Strategic Facilitation and Decision-Making: Facilitated workshops, developed unique design strategies for products, and made strategic decisions at the portfolio level to drive project success and innovation.
Lead Product Designer
@DevReady
• User Interface Design for DevReady: Crafted intuitive user interfaces for the DevReady platform, achieving a remarkable 50% reduction in the time-to-hire metric for partner companies.
• User-Centric Platform Redesign: Directed the complete redesign of the DevReady hiring platform, focusing on a user-centric approach that significantly enhanced the efficiency and speed of the recruitment process.
• Community Ecosystem Development: Designed and implemented efficient processes that nurtured a supportive and inclusive community ecosystem, facilitating smoother transitions and integrations for new members
Senior UX/UI Designer
@Rivian
• Design System Implementation: Implemented a comprehensive design system for the supply-chain interface, resulting in a 30% faster user task completion rate.
• Global Supply-Chain Platform Revitalization: Revitalized the global supply-chain platform through UX enhancements, improving operational efficiency for stakeholders and achieving at least 15% in cost reductions.
• User-Centered B2B Tool Redesign: Led the user-centered redesign of the B2B negotiation tool, streamlining operations and significantly boosting transaction efficiency
User Experience Lead
@Viasat
• User Experience Initiatives Leadership: Directed user experience initiatives, transforming complex business requirements into intuitive interface solutions that drive user engagement and satisfaction.
• Strategic Design Translation: Led the strategic translation of user needs into actionable design strategies, effectively streamlining operations and enhancing back-office productivity.
• Collaborative Design Methodology: Championed a collaborative design methodology, ensuring iterative validation of design ideas through effective communication within product development teams.
Product Design Lead
@NTT Data
• End-to-End UX Project Leadership: Directed end-to-end UX projects for key clients, notably reducing Banco Itaú's Real Estate Credit processing time by 69% and the queue of proposals by 66% through innovative design thinking solutions.
• Complex Design Challenges for Serasa Experian: Guided the UX team in addressing complex design challenges for Serasa Experian, significantly enhancing digital platform user experiences.
• Collaborative Design Workshops: Conducted design workshops and brainstorming sessions, promoting a collaborative atmosphere for creative solution development with stakeholders.
Product Designer
@Jusbrasil
Responsible for design elegant, simple, hard-working interfaces that are used by millions of people every day.
UX/UI Design Mentor
@IDF
I'm one of the Senior Mentors at Interaction Design Foundation with the challenge to help people improve and migrate to UX Design industry.
UX/UI Design Program Mentorship
@Lau Yamazaki
I am the founder of a mentoring program in UX/UI Design that aims to help new designers and migrants from different fields to UXD.
Local Leader
@IxDA Salvador
I'm a Local Leader for the association, responsible for the IxDA Salvador activities and State representative in events such as Interaction Latin America
Professor
@Bahiana Business School
Professor at "MBA em Inteligência de Mercado, Marketing Estratégico e Mídias Sociais"
UX: User Experience e Prototipação em Plataformas Digitais
Creative Director
@Ideia 3 Digital
Ideia 3 Digital was an interactive communication company focused on planning and develop websites, portals and digital products.
Testimonials
When we needed additional support on our Design Team at Rivian Lau came in as an agency resource. Very quickly Lau got up to speed on rather complex tasks and was able to contribute wonderful design work almost immediately.
Through a multi-tiered design methodology, presenting ideas through initial sketches, progressing to low-fidelity and then high-fidelity wireframes using Figma Lau very quickly became a model of what I like to see in my team members. Additionally, he shared his work with others accepting critical feedback and returning soon thereafter with improved designs. Additionally, he shared his knowledge, experience and insights with other members of my team.
Lau is a very generous designer. He's who you want working in collaborative environments. In his work Lau achieved substantial cost savings and impressive ROI, standing out in our organization amidst challenging times. All of these great attributes would be for naught if he weren't also reliable ... and you can always count on Lau to under promise and over deliver.
Additionally, Lau is an outstanding storyteller, communicating his goals intentions and results with aplomb. His professionalism and ability to engage with clients confidently make him a standout candidate for any future engagements.
My best compliment is ... I would be excited to work with Lau again.
Egan Schulz
Executive Design Leadership — Former Apple, Rivian, PayPal, Siemens, and Snowflake | Digital Product DevelopmentLau was an invaluable asset to our team during the development of our internal platform. His comprehensive approach involved conducting thorough research interviews with both internal and external stakeholders, ensuring our product design was aligned with our strategic goals. With a keen focus on product intent, Lau contributed a multi-tiered design methodology, presenting ideas through initial sketches, progressing to low-fidelity and then high-fidelity wireframes using Figma. His contributions were instrumental in enhancing our operational efficiency and culminated in the creation of an aesthetically pleasing and functional product. Our collaborative efforts involved considerable iteration, with Lau consistently demonstrating receptiveness to feedback, which refined both the design and product workflow. His professionalism and ability to engage with key clients confidently make him a standout candidate for any future engagements.
Kamren Zorgdrager
VP of Developer Comunity @ DevReadyI had the privilege of working with Lau during this period of significant industry turbulence. As our peer, Lau played a pivotal role, achieving substantial cost savings and impressive ROI, standing out our division amidst these challenging times.
I highly endorse him as one of the most talented and experienced UX Designers I've ever met. It has been an honor and a rewarding experience of true collaboration and learning alongside him.
Denis Okabayashi
Lead Product Designer @ RivianWorking with Lau was a fantastic experience. I found him a professional with great experience and profound knowledge of design and technical implementations. He is a creative UX designer and has great relations with company clients and software engineering teams. He is reliable, forward-thinking, and an inspiring team player.
Paul Heisig
Product and Technology LeaderLau effectively helped me to decide and switch careers. With his Mentorship I was able to start the UI/UX journey and substantially change my professional life.
Igor Ribeiro - Brazil
UX/UI Designer @ NTT DataLau is an exceptionally outstanding professional, having demonstrated not only a mastery of soft skills but also above-average technical expertise. Throughout our time working together, he was always willing to contribute to the team members, delivering work with excellence. I do not hesitate to recommend Lau as one of the best UX professionals I have had the opportunity to work with!
Jéssica Willveit
Black Belt Lean Six Sigma | Project ManagerLau is the king of the pixel and the alignment. It’s amazing his capacity to keep track of the design process with such beautiful and careful documentation (wireframes, business canvas, user persona, etc.). We worked together for 9 weeks in a UX/UI intensive Bootcamp in Ironhack and I learned a lot from him. He is a great teammate, full of patient, a good listener and with the best advice.
Aranzazu del Castillo Figueruelo - Spain
UX Researcher @ tl;dvLau was an incredible teacher who encouraged the class, always bringing cutting-edge content and teachings. I was lucky to keep in touch and follow his professional development in other areas, always being a reference in the sector.
Rodrigo Galvão - Brazil
Diretor Geral - Comercial & Operações @ Transamerica ComandatubaI had the opportunity of working with Lau in 2 different projects along the UX/UI Bootcamp at Ironhack Barcelona, being next to him has been an amazing learning experience.
Lau is so focus, determinant, and enthusiastic, that working with him was challenging and exciting all along.
Lau is a good listener, and as a good professor that he is, he’s great at explaining and sharing ideas, which makes him a good team player.
Sab Tellini Suárez - Argentina
Head of Brand & Creative @ Barner BrandLau is an outstanding Storyteller, UX and Visual Designer. His ability to turn complex issues into smart and beautiful designs is pure incredible. He’s a teamplayer who always thinks efficiency first and is always the good spirit when things get rough during the design process. I hope to work soon with him on future projects!
Corinna Wallisch - Austria
Senior Digital Consultant & UX Designer @DIGITALBERATUNG GmbHLau is an artist. Although we never worked directly together on a project, we spent many weekends studying or ux-ing at Ironhack. I learnt so much from him about visual design, especially about alignment and proximity. He has helped me drastically improve in my visual design skills. He brought so much experience and a great attention to detail, to our UX/UI class.
Rose Palmieri - Canada
Product Designer @ Future WorkshopsThe first time I met Lau was unforgettable. I was studying Business and Architecture at the same time at two different faculties, kind of lost, not knowing what to do. I went to a workshop of a "Design Thinking" that I had never heard of. I was amazed. And since then the name Yamazaki has not left my head. Lau was also present in two other turning points in my life: he accepted to be part of the board, as a guest professor, of my Postgraduate TCC at UFBA (the topic was about Design Thinking lol). And the other moment is now: living abroad, lost again, I sought him out to learn more, learn about UX. Lau is my mentor. Whenever I want to take a turn, a change, refresh my studies, it's he I remember.
Ludmila Bathomarco - Brazil
Marketing ° Digital ° Social Media ° Strategy ° InnovationContact
What about a chat?
Email:
contact@lauyamazaki.work
Phone:
+55 71 999.643.632